Did you know that a penny lost is valued more than a penny received?
Here is why:
Research indicates that the effects of a reinforcer and a punisher on human behaviour are not equally opposing.
Punishing effects of losses are 2-3 times more impactful on choice behaviour than the reinforcing impacts of earnings.
It appears that losing a penny is three times as punishing as receiving the same penny is reinforcing.
Photo by Michael Longmire