Did you know that a penny lost is valued more than a penny received?

by The Studio of Mental Health and Psychology

Did you know that a penny lost is valued more than a penny received?

Here is why:

Research indicates that the effects of a reinforcer and a punisher on human behaviour are not equally opposing.  

Punishing effects of losses are 2-3 times more impactful on choice behaviour than the reinforcing impacts of earnings. 

It appears that losing a penny is three times as punishing as receiving the same penny is reinforcing. 

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Photo by Michael Longmire